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Upstarts! : How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success by Donna Fenn

Upstarts! : How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success by Donna Fenn
  • #: 124710
  • Price: $25.99 In Apple Store
  • Category: Books
  • Updated: 2010-05-17
  • Current Version: 3.0.1
  • 3.0.1
  • Size: 9.20 MB
  • Language: English, Swedish
  • Seller: ScrollMotion, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © ScrollMotion 2009
  •  Add to Favorite apps

 

Description

Upstarts! : How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success

Donna Fenn

August 18, 2009

McGraw-Hill

They're young, they're brash, they're smart - and they're 77-million strong.

Generation Y is creating startups at an unprecedented rate, and their approach to business is unlike anything you've seen. The generation described by the media as spoiled, entitled, even narcissistic, is proving these notions false every day. Inspired by the rock-star entrepreneurs of previous generations and driven by a burning desire to control their own destinies, GenY is rewriting the entrepreneurial playbook one cool startup at a time.

Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick. While upstarts are motivated by similar aspirations of past generations, their way of doing business is radically different - and it's changing the way everyone must do business now.

The sooner you adapt to the new way of business, the greater chance you have to grow and profit in the years ahead. Misreading GenY companies could be the biggest business mistake you ever make. This forward-looking book serves both as a heads-up to the far-reaching changes coming your way and as a detailed guide to meeting the resulting challenges.

About Iceberg

The Iceberg Reader revolutionizes the reading experience by combining the familiarity and timelessness of books with the convenience of New Media. Iceberg makes it easier than ever to browse, buy and enjoy the written word.

Features

- Natural book-like reading experience with full pagination, like the original printed editions.

- Each title includes cover art, front matter, running heads and page numbers.

- Table of Contents incorporates one click navigation.

- Vertical and horizontal page orientation.

- Adjust font size with a pinch, text reflows automatically.

- Brightness adjustment with paper-like backgrounds.

- Swipe to turn the page.

- Search the text within a book.

- Create margin notes with user notation.

- Integrates with iTunes bookstore, so your next Iceberg book is just one click away.

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide.

About Scrollmotion

ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. Our proprietary technology is reshaping how people experience digital information and entertainment, and ScrollMotion is also helping many of the greatest names in traditional media tap the vast potential of the mobile space. For more information, visit www.scrollmotion.com.

Support

If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.

What's New in Version 3.0.1

- Improved compatibility with iPad
- More intuitive user interface
- Ability to share notes and excerpts through Facebook and email
- Improved search functionality
- Enhancements to notes feature

iPhone Screenshots

Upstarts! : How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success by Donna Fenn iPhone Screenshot 1

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The information may be outdated (2011-04-14 08:11:00). For actual information go to iTunes


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